The author seems unable to tell the difference between “the enormous weirdos with blogs” and “the enormous labs with trillions of dollars and a substantial fraction of the world’s compute”.
The enormous weirdos aren’t the ones trying to regulate AI. They’ve been saying “we should regulate AI (ban development of recursive self-improvement)” for a long time but lack the influence to make it happen.
The enormous labs are the ones trying to regulate AI. They’ve taken many words and phrases from the first group, but only in the sense of “now that we have hollowed out the original meanings, we can wear it as a skinsuit while pushing for a different kind of regulation (ban competing with me)”.