I didn't even realize that page existed, and I'm a developer. Could I have found it if I was determined enough? Sure, of course. But starting from the homepage as an impatient average user, there's nothing obvious. I found it under "Gift MUBI" (which presents entirely different pricing schemes than what you linked) but that was after putting thinking and hopeful clicks into it. It shouldn't be that hard. Why isn't RIGHT ON THE HOMEPAGE?? It gives me the "Am I gonna have to call and talk to a human to cancel?" ick.
The price comes up after you click the "Try 7 days for free" button (also labelled "Get Started" on some loads).
That button only works if I enter my email address in the text box next to it. :/
That is so strange because it isn't the case for me. A/B testing is out of control.