Difficulty is, by definition, relative to one's skill. You cannot so quickly discount the fact that 99% of programming is taught in Java/C style language syntax. If you've had lifelong exposure to Lisp, you might feel exactly the opposite. The author does a poor job of justifying why these pop-cognitive-psych theories should have more weight than prior exposure.
Personally, as someone with decades of exposure to both styles, I look at the factorial example and see everything I love about Lisp syntax - consistent, no magic keywords and syntax to memorize, it represents a tree just like my mental model of code, there's no way to fall through and forget an else, expressions instead of statements, no early returns ... literally everything about the Lisp example is more readable to me. YMMV.