I think it is marketing but it is more nuanced than showcasing their potential. In many cases, their product happens to be the remedy. Speaking of cybersecurity, AI has become an important hacking tool but it is also an important tool for hardening security. Sort of like "the only way to stop a bad guy with a gun is a good guy with a gun." They are effectively a new class of arms dealer.

If there are regulations, they'll apply to their competitors too. Even if they are forced to slow down development, which seems unlikely given the AI race among governments, they already have a product with massive demand.