If a child is bullied at school and suffers in silence, chances are they will continue being bullied. If they fight back or make a scene, a teacher is far more likely to take notice and possibly be convinced to correct the situation. The same principle is at play in most political movements. To get people to care, you have to make them pay attention first! You have to make them outraged, make them react, make them think, make them do something. When representatives see people in a furor they know they have to take a side, and usually the side that makes more noise wins.
The US itself was founded like this - the Boston Tea Party is one of the most famous acts of civil disobedience in history. Our electoral system is a process of continual revolution, continual change and upheaval. This process is necessarily just as messy and ugly as our own society. The fact that even in the very ugly and full-of-contradictions pre-Civil Rights era USA we could have a revolution with relatively little loss of life and mostly minor disruptions to the lives of people should be celebrated rather than bemoaned. Look at what it took to be rid of monarchy and slavery and see that the way we overcame/are still overcoming segregation and racial bias shows vast improvements and gives hope for even more civil revolutions in the future.