I haven’t dug into the stats, but if they just stayed level while everyone else fell it would look like a rise relative to everyone else, no? This could just be them staying level while everyone else slumps - or maybe British parents just care more and started caring more.
But at least here in the states I think a lot of people dgaf. And yes, I do gaf.
What I can’t figure out is why you’re so upset about this - my intuition is that “the lady doth protest too much.” Maybe you know, deep down inside of you, that people aren’t caring as much. Maybe you feel it too - the impulse to not care. Maybe you feel attacked.
If you’re a parent, then my reply would be “good!” People should be doing a better job pushing their kids to excel to the limits of their capabilities and passions.