And $200 to make a $2000 phone is flat-out wrong - are you being dishonest or just not bothering to check your facts? Two years ago the cost of making the iPhone 16 was pushing $600, and it sold for no more than $1500.

When it is obvious to me, the consumer, that you and most of your competitors are saving massive time and money using new technology, and you're keeping all that margin, my choice is easy.

I will go to the first competitor who wants my business more than keeping their savings, and in a healthy free market economy, that competitor should be very easy to find.