Searching for "Nura" returns dozens of existing results. They couldn't even get nura.org! Is there really not a more distinct name they could've picked? Even Nura OS would make them easier to find in the long term.

Non-exhaustive list of things already named "nura":

- NURA: Premium Ingredients for Food & Wellness

- Nura - Award-winning personalised sound

- NURA: India's First Ai Powered Health Screening Center

- Nura Clinics | Pain Management Specialists In Minnesota

- Nura (German rapper)

- NURA - Shop Now for Health Essentials

- Nura | Hummus, Falafel & Shawarma

- Nura: Rise of the Yokai Clan

- Nura, a defunct consumer electronics company based in Melbourne

- Nura Space: Workplace Management Platform

Competing for this name seems like an uphill battle.