I believe this "fear" factor they are driving they believe will increase their credibility when they call LLMs AI and is a con towards convincing everyone they have reached AGI. Its definitely marketing preparation so that when they do claim AGI we will believe it without question. (or else!)
If these folks didnt have so much money it would be something to laught at, but its now becoming geniunely disturbing and Im starting to think that the folks running these shops are probably flirting with or experiencing extended mental illness.
I would feel sorry for them if I cared. I dont care. The tech industry is a joke and we are all going to be ashamed to be a part of it by the time this is over. Shut it down.