I can also see the argument for providing a post-training service from a customer acquisition perspective: "hey, we can fine-tune this open weights model, so it both gives better/more predictable results than OpenAI/Anthropic and also is cheaper. And btw, once we've won your business, please run this model on our infra."
But what I'm struggling to understand is fireworks spending a bunch of money (on salaries and compute) releasing a frontier model that is going to rapidly fall behind the frontier. Is this "just" advertising for them, both for customers and also for hiring? Or are they actually trying to stay on the frontier? If so, to what end?