Uber made no attempt to cover up that they were operating without licenses, and just ate it and fought it betting they'd get established before the law could catch up, and they won that bet, paying some fines and stuff but ultimately taking the market.
These LLMs are literally trained by these companies pirating literally every bit of media humanity has ever made, they made very little attempt to cover it up.
Of course they'd be willing to break the law for some PR? With a thin layer of plausible deniability "oh no, we didn't mean for it to hack stuff!" they know they'll get a slap on the wrists at worst, all while generating hype to prop up the AI bubble further by presenting the models as hypercapable.
The mindset is probably: either a) the models become capable of what we are claiming and so the companies become so huge and valuable the cost is irrelevant and we'll be to big to punish meaningfully, or b) it's a bubble and might as well push it up as big as it can go while I can make money, then by the time consequences come around I'll be long gone and who cares.