How committed are you? A one letter change gets you to Faceboot, as in "a boot stamping on a human face - forever". Just sayin'.
There’s some effect of corporate name changing in order to have a reputational reset. I’m opposed to that.
Real people OTOH I’m happy to call them whatever they wish
Because in addition to simply opposing corpos' name resets, I'll go even further by modifying their names to better label their behavior. Corpos spend gobs of cash on naming and branding - it must mean something. So why not embrace that dynamic from an individualist perspective?