He mentions in the video and in the article Breakfast Studio and I happened to watch a video of one of their panels on an unrelated YouTube channel. I've skipped ahead to when the video has the panel. (there is also a cool egg just before that point in the video) it's only about 5 seconds.
https://youtu.be/2fRx64OTAeI?si=FJDW3OGYLRK0rYox&t=681
It's really cool to see some innovation in flip-dots and their colours, seems really quiet too. Shame these things cost an arm and leg and are massive, something like this in your house would look great at like 1/5th scale.