They did "discover" them afterwards though; goal achieved. You don't hack other companies, report yourself doing it, and then blame it on being ignorant of what you were doing -- that makes you look far too incompetent and should never be allowed online again.
But, set up some bots that hack other companies, pretend to not be looking, and once someone reports it (and funny enough, they will all pour in at once...) you get to imply that you are a high IQ genius that created a "super" Intelligent genie in a computer. Now people are paying attention that have no understanding of any of it and didnt care what this ai thing was about and didnt care to use it. But new eyes are looking so turn the drama to 10. Feign concern over this `misalignment` struggle, a real Goliath tug-o-war. But fear not you will bend this magical mighty beast into `alignment`, there will be no escaping the computer and materializing into an omnipotent great ape pony that will destroy us all on your watch. No siree, Bob. Grab the popcorn. And maybe new subscriptions.