Humans are social animals. It's true that not all of these interactions re positive, but so much of what drives us is not even related to acclaim or flattery, but merely interaction in a general sense. In a sense this is one of the true perils of LLM-style interaction (going back to Eliza, I guess) -- that we can not only potentially satisfy that drive mechanically, but do so in a way that's structurally produced by a commercial entity. Do you think that the models talking to you have your best interests at heart? They don't have any interest in you at all.