To counter some of the negative sentiment around "selling to developers" I'd like to share a bit of what Brennan's advice has done for my consultancy business. One of my partners took Brennan's Consultancy Masterclass and here are some of the outcomes:

* Took two of our "do work once a year" clients into a monthly retainer relationships which will bring in an additional $20,000+ revenue annually.

* Changed our estimating process to value-based, fixed bids. Projects previously estimated at $5,000ish are now closer to $8,000ish, and prospect clients are biting just as hard... harder actually.

* Hard data: two new clients are in the door grossing an additional $6,200 above what we originally would have grossed... and are both interested in ongoing retainers :)

Brennan knows his stuff. His advice has moved the needle on my business. And we've only implemented a fraction of that advice.