I think it is related to AI watermarking, though, in that all forms of trying to channel words in certain directions, or to add a meta-layer to language, share a family resemblance.

There might be an inevitability to this - there is always a form PC policing, or euphemism, or re-brands, or rhetoric. But there is always the danger that what is considered a well-meaning tweak to language masks or evolves into repression.

From TFA "Text watermarking is meant to help identify whether content was generated by AI, but inside an agent it also becomes part of the generation process that produces decisions."