There's an obvious catch-22 here: either you are maintaining privacy, and the sponsor has no way to know whether their segment was viewed, so you are wasting your life watching an ad to make an inanimate object happy, or they are spying on you to learn whether you watch it.
Either way I fundamentally disagree with them on the idea that push advertising is ethical in the first place, but it's kind of absurd thinking about people feeling good about themselves for watching a recording. Like did you also not fast-forward your VCR through ads in those days and instead dutifully watch attentively lest God know you were naughty? You make sure to read all of the spam in your mail, or inserts in newspapers rather than chucking them in the bin?