I think this has more to do with falsely claiming that you achieved something / made something that you didn't and boast about it as if you put in the effort required to do it even though you don't.
I think AI is there to stay for corporate media. The mental image of what is art and what is just a product for a company will just have to change.
Imagine how portrait painters must have felt when cameras rolled around. Yet there is a place for painting and for photography, both in art and (at least until now) in corporate media.
As long as people lie about using a tool and claim they did it with the high effort way, this won't be able to settle into a new reality without people fighting about it.
I think there will be a place for AI in art too - just not in doing the same thing as current artists are doing (and expecting the same praise for less effort), but there will be a niche for it too.