Do you think South Koreans would buy a North Korean made car, even if were better? Would Israeli's buy a car made by Iran? Would Indians buy a Pakistani made car?
Also, Japan's #1 export is automobiles. They have the future of their country tied to the automobile industry which is dying (China overtakes Japan in auto exports with boost from EVs :https://asia.nikkei.com/business/automobiles/china-overtakes...). Japanese wouldn't be super interested in buying Chinese cars and destroying their domestic market as well.
How the massacre still haunts China-Japan relations: https://www.bbc.com/news/articles/cp89ed9j5ygo
https://en.wikipedia.org/wiki/Nanjing_Massacre
https://en.wikipedia.org/wiki/Category:Japanese_war_crimes_i...