Older brands have a motive to care for their reputation, because if people know *oldbrand* is bad. they will avoid *oldbrand* and it dies.

On the contrary, *insertanynonenglishnamebrand* (*newbrand*) doesn't need to have any care in the world. If the product is trash, they would replace the name next year, bonus points if they declare bankrupcy and don't pay their obligations.