It's funny because everyone predicted this would happen back when Netflix had everything and was $5. "Eventually other companies are going to make their own apps, put in ads, increase prices and we'll be back to $80 a month"
https://news.ycombinator.com/item?id=48835392
(Jellyfin + Soundcloud + Bandcamp + sonarr/radarr/lidarr in this context; if you have Plex, that is also an option; you can also stick web content into this system with yt-dlp)
Landing that ambiguity, and having the second season be as good as the first, doesn't look like an easy job