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Maybe they haven't learned anything. Or maybe they crunched the numbers and decided losing a percentage of users to piracy was worth the risk? The only thing that is crystal clear is the greed - no amount of money/profits will ever be enough.

As a user, probably the best thing to do is get a library card and read books published prior to 1980 or thereabouts. Much of the movies/shows produced these days is not that good anyways, and anything that is good gets canceled after a season or two

For the streaming services, its far easier to negotiate a contract with one advertiser than it is to raise your price for X customers and reach the same revenue increase. If they don't believe they'll lose more customers than they gain revenue, the move is inevitable.

Capitalism requires users to vote with their wallets. And advertising still isn't enough of a deterrent to most users to vote differently. Books and grass don't have ads.

> These streaming services learned nothing from cable

There is constant pressure towards enshittification.