I think the ironic thing in the video, is the employees of the company making the product, abject to the use of the product when it is directed towards them. So why should everyone else be comfortable with it.
Poor Tracy in accounts probably doesnt give 2 hoots about meta glasses, shes just an accountant and maybe she doesnt even know they exist. But now shes getting harassed by idiots with cameras as she goes into the office because of something another department on the other side of the country did.
If you were doing it to Zuck himself or following round the head of the smart glasses department then it might be different, but harassing general employees of meta is no better than any other company. These are normal people no matter where they work.
If we aren't allowed to ever criticize anybody because they were just following orders, where would we be?
"Situational irony e.g. Mr. Smith gets a parking ticket. This is ironic because Mr. Smith is a traffic warden."