The ‘What Others Are Doing’ Trap
startupmoon.com
startupmoon.com
Ignoring the established ways users interact with things is is great way to make software unusable, or very difficult to use. People need to be able to transfer their existing knowledge to a new product, thus, you need to know what their existing contextual knowledge is. So you NEED TO DO THE RESEARCH FIRST BEFORE YOU BUILD SOMETHING!!!!!