Yes, that is transparently a scam that let's them set the price to "whatever you've got (or could access via loans)." That is exactly the type of thing that should be banned.
Wealth redistribution should be a transparent government policy, not individualized pricing, which makes it impossible for anyone to know ahead of time what anything costs, completely destroying any ability to plan or even have a meaningful concept of money.
Insurance makes more sense to have different factors for premiums, but the market would likely function much better if their algorithms were required to be public.