I read the article and it sounds kinda-sorta good at face value but the more I read and look into readplace.com the less things make sense and the more "ick" grows. Oh well just a puff piece... It's a big pet peeve of mine when someone uses a "CEO" title where it's probably very likely there's no Board or any other officers (or is a side project).

Author comes off as diligent, intelligent and dedicated... but might gain some credibility by having real humans read and proof the copy.