- nothing is, can be, or even should be 100% secure; the optimal rate of security incidents in society is not 0 (with apologies to 'patio11)
- security is a simultaneous trade-off against costs and usability, and those two other factors are more important:
-- security is achieved primarily through raising costs for attackers to beyond profitability, and reducing impact of such attacks (due to "not in isolation from the world" below, this also mostly translates to costs)
-- if "properly secured" (in the current cybersecurity sense) product/service cannot fulfill its function anymore, then you may just as well not make it; either way, no point in paying you for security work
- security isn't done in isolation from other systems and the world at large; "if this happens we'll go straight to filing crime report with the police" is perfectly legitimate security measure (even if it works somewhat less well on the Internet); similarly, "this is secured by us having insured against it" is also a valid solution to some security problems