Corrupting program memory via malicious input data is known as a code-execution attack, not a data-only attack. The fuzzed program usually crashes because its executable code or the control flow got overwritten directly by the input, or indirectly by the program code itself when it tries to process bad data. An exploit involves injecting external code, or overwriting memory addresses (like a virtual table or a stack return address) to override the original logic flow to do something else.

A data-only attack would be an attack that reuses the original logic by only corrupting data inputs (such as a flag or a file path), without overwriting code or overriding the logic. W^X, stack canary, or CFI won't work in these cases since no code is tampered by the attacker. In almost ever talk about compiler mitigations, you always hear a passing-by mention of data-only attacks - before the speaker immediately dismisses them as an academic curiosity when the software industry is still facing a flood of stack smashing and ROP attacks.