It is a honeymoon still, enshittification is coming, who knows how that will look like given how much more expensive to run LLMs backed user experience. Some back of the envelope calculations: 300 million US users * 20$ a month * 12 months = 72 billion $ a year. 72B$ is some spare change for AI labs. That assuming entire US will be subs which is unlikely and outside of the US there are not many rich countries consuming it, India is the next market, then Brazil and Philippines I think, not super rich counties to say the least. I believe total revenue to just pay for the capex build out by the end 2027 should be on the scale of hundreds of billions a year.