Why is it less harm compared to cigarette? I would assume the cigarette at least has a filter which makes things a little better?
People make a big deal out additives and accelerants, but the carcinogens are 99% from smoke, burning plant matter. In that respect, pure tobacco isn't meaningfully safer. That said if you "puff", that's probably safer, though still risky (mouth cancer, and you're still going to inhale some amount of smoke).
Except they don't:
https://exposetobacco.org/wp-content/uploads/Cigarette-Filte...
There have been calls in the Netherlands (perhaps even at the EU level) to ban filtered cigarettes, for the simple reason that they are misleading and offer no protection, but are harmful to the environment because of the non-degradable micro-plastics.