So I commented on this in passing in a deeper thread (in re: the potential trademark issue - https://news.ycombinator.com/item?id=49807884), but I think this is serious enough for its own top-level thread.
How likely is it that they get sued into the ground in a year? They might have a strong suite of offerings even as soon as six months from now, but if the essence of a company's brand seems at jeopardy from the start, can I take the risk as a potential customer that they'd survive that kind of action?