Again, absurdly obnoxious, you could frame them giving an employee a shorter walk to their desk as "pushing the frontier".
No, releasing a model that has ~3-6x the performance/cost ratio than your last release just 3 weeks ago is not the same as making one employee 0.001% more productive, but you knew that already.
No one said they can't push the frontier, it's pacing the frontier, which mean very different things.