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I mean, News is a collection of newspapers who pretty famously have supported themselves via advertising basically since forever, so complaining about ads in News to me is like complaining that a hamburger combo on a fast food menu includes soda. If you read the news, you get ads is a pretty normal social contract.

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Sure, and the App Store is traditionally a place where advertisements appear above top search results. That's a normalized social contract, and it fucking sucks. It's a deliberately misleading design pattern that prioritizes ad sales over user clarity and immediacy. iTunes and Quicktime were never half as scummy as their modern counterparts are.

If you continue down this road of legitimizing user-hostile design, you will sacrifice everything you love about Apple. It's a Procrustean bed upon which good apps are hammered into service revenue.

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