I'm having a really hard time wrapping my head around why Jev is getting so much hype. It feels manufactured to me. I don't think they've proven a significant market for their product, and there's no independent benchmarks that prove anything. To me that's doesn't pass the smell test.
But if they had to show how well their product worked they might give away the whole game... because they'd have to compare their "noul" class against an NLI benchmark for instance, and possibly show they're losing to cross encoders and give away the fact that they are just rebranding NLI. Or rerankers (choice) or zero-shot classifiers.