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What does privacy have to do with nudges?

The principle of respecting user autonomy.

Tangential IMO. Apple isn't surreptitiously pilfering your data via persistent nudges.

Well, if that's the bar we're arbitrarily setting, then I guess so.

Arbitrary indeed – I noted above that privacy and nudges are unrelated.

Privacy requires immense trust. Ignoring user preferences the minute there’s some money to be made erodes that trust.

One of primary reasons people value online privacy is because advertisers are incessantly “nudging” them to do things that aren’t in their interest.

It’s exhausting.

People don’t want to be nudged. They want to be respected.

Those are 2 different and often conflicting things.