I think I am sort of "aware" of what's out there, though maybe not to its full extent, but one feedback I would have is to try and do one thing, and just one thing, really really reaaaaaally well.
There's so much going on right now, and the push to PaaS is not performing as well in my opinion.
Take a look at how Herdr got viral, and how it exposes protocols that let others come and build with it. Multiplexers are a good bet, though there are plenty of other verticals out there too.
I would say try to chase another ReSharper moment for you guys.