The World Cup turned it into a farce by making it mandatory even during a rainy 19 degrees weather, or inside climate controlled stadiums.
It's still close to 40 degrees in Sevilla these days.
Some teams within the same group had to travel far more than others. Some played at noon in a California stadium shaped like a oven while others played later in cooler climates or in climate controlled stadiums. Some games had to be interrupted because of thunderstorms.
Yet the only measure they took for "fairness" happened to be the one that incidentally allowed them to make more money. Let's be honest for a second, a three minutes break amounts to a somewhat lengthy VAR or offside check, a slow corner kick, or an injured player getting escorted off the field.
If anything, it makes it _more_ unfair to make it mandatory everywhere. It's not an advantage, it's supposed to make up for a particularly hot/humid weather. Now your next opponent will have had the benefit of an extra 6 minutes break, without the disadvantage of having exerted themselves in a very hot weather.
Any talk of fairness when out of the window when FIFA decided to put their thumb on the scale and rescind Balogun's red card anyway.
Now, we see huge panels (double the height) for ads in stadiums which become very intrusive when watching on TV (20–30% of the screen ends up being used for ads). Added the hydratation->ADs breaks, and increased World Cup tickets insanely.
Football used to be for everyone, now they're are killing it for almost everyone.
Same in the UK (Sky for EPL+EFL Cup, HBO for EPL+UCL, Amazon Prime for Christmas EPL + occasional cup games) + a TV licence (for the occasional cup game / tournaments.)
If you don't pay for anything, you can watch about 10? cup games a season on ITV. Or go to a pub, obviously (but then you'll be forced to buy drinks.)
You can usually listen to a bunch of games per week via BBC Radio (I think it requires a TV licence if you use streaming but you can still get 5Live on AM radio AFAIK) and TalkSport (also on AM radio.)
honestly I think it's not a bad move - as it allows for tactical flexibility.