I think their target audience are Apple Music subscribers who are going to watch the recordings of the live videos; they could probably care less who attend's their concerts. It doesn't seem like they want a music venue to support London's live music scene, but a music venue to produce content for their platform.

Frankly, that just makes it worse.

>They could have donated ten million quid to the Music Venue Trust instead.

oh, what the world could be like if music streaming platforms actually supported the industry that power them.