Have you been to a live sports event?

What's happening in that time is just random bullshit. They'll run bits on the jumbotron, hold raffles, go play games with people in the stands, etc. All sponsored by "<SO AND SO>, the official <THING> of your <LOCAL SPORTS TEAM>". Or, in other words, ads.

You could show the players and coaches on the sidelines, but that's also rather boring. It'll be a couple of guys shooting the shit on a bench, or a couple of guys hunched over a table, or some guys warming up.

The best thing they can do is like information from other games maybe.