But on the commercial incentives, it does make sense for them to kill it.
Companies pay good advertisement so they show up first on the search result when a user want to find them.
Eg you want to go to carglass website: you type carglass in google and the company will most likely pay Google to show up first in the ads section because competitors are trying to sway away customers from them. If they didn’t outbid their competitors, even though the customer want to go to carglass, he will click on first result and may end up buying from their competitor without even noticing.
That wouldn’t happen if people had put carglass.com website in bookmark.