In this case, I don't know that the result will be increased prices necessarily. If landlords are forced to show people honest prices (as opposed to now where the advertised price is at least a few hundred under the real price, but those are mandatory "fees" instead of rent), they may have to bring prices down to compete. It's possible that the currently "honest" landlords will raise rent to match the new higher prices with fees lumped in, so we'll have to see how it plays out.