This protects them from continuous model distillation by inferior models. So they only release a new model when a 3rd competitor catches up to their public production models' capabilities.
And the public gets a new model in 6 months or a year instead of every few months. But the new model would be a (1) gigantic leap in undisputed capabilities, (2) catastrophic in terms of job losses/replacements worldwide and they've had a year to prepare for the politics of it, and (3) the public would have access to the "tiny/medium/..." models while the big money/gov clients get the real super juice hidden behind the gates.