True but Apple is a consumer company that makes consumer products. Sun lost all interest in that already by the early 1990s. They were happy to just be standard unix and didn't do anything to be a real consumer company. They talked a lot about competing with Microsoft but didn't actually.

They talked about buying Apple, and they could have, but the CEO basically admitted they had no clue what so ever on what to do with Apple.

They had no vision or concept of what being a consumer company would even be like. Even in the 80s they were focused on engineers and costumers like that, never end costumers.