There are plenty of people who are happy to check off "Backups" boxes, or talk about their backup strategy, or whatever - while hoping the day never comes when they actually need that tricky "Restore" feature.
Glacier, and I think a couple of Iron Mountain products, exist for "cheap backups, really expensive restores" because the restore is going to be paid for by insurance (or by a counterparty when it's explicitly used for escrow.) So there is an explicit market for this (in the backup-of-things, rather than backup-of-capabilities, space.)