As an example related to Renting. I once saw a place advertised for rent at a price in my budget. Booked a showing the next day. The dynamic pricing increased it several hundred dollars above my budget. The land lord (company) would not honor the price I booked my showing at. I immediately left saying I do not do business with such dishonest practices.
We also need to ban using the renters as a captured audience for products.
Edit to add:
When I last rented from a big corp I got:
$5 a month semi-mandatory fee on automated payments through their app (as if them handling a check would actually cost them less than an automated payment)
Mandatory internet package through a single provider.
"Resort fee" of $30 a month which was more than the cost of a proximal gym providing 10x the equipment.
Move in charge - $50 just to move in as if I was going to rent but not move in?
Move out charge - $50 just to move out as if I was going to not move out when my lease ended?
I also think rent raises after a year's lease should be limited . Why is the 13th month 100% more as if I'm not a long term renter? It makes some sense for short term rentals but this isnt a 1 month rental, it's a 1 month extension to a long term rent.