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I assume it was sarcasm, Rufus is an Amazon AI product.

And there go my Bill & Ted's Excellent Adventure memories. George Carlin's Rufus was a "good 'un."

Ha. Amazon's in-app AI agent is called Rufus. It's incredibly annoying, and they love directing you to an 'Ask Rufus' page where you watch an AI agent not-quite-finish repeating your search terms back at you before you realize you're not actually on your search results page, and then spend some additional time trying to find the link to take you to said search results page.

I assume somewhere there's a team hitting their AI query KPI's due to this, but I really wish they'd shut off a few server racks and save everyone the annoyance instead.

There was internal JIRA ticket to rename Rufus -> Doofus as to dramatically improve performance and sentiment among shoppers on Amazon site.

We should see this improved version soon.

Amazon: famously not evil ad giant.