1. http://www.amazon.com/ACR-Electronics-ResQLink-Personal-Loca...
2. $280 / $1MM ~ 1/3500.
3. A useful metric might be 911 calls, of which there are 240 million in 2008[4], for the US population of 305 million. If you assume 5% of the calls are life-or-death, that your daily odds of needing to call in remote areas are the same as the country mean, that you spend 5 days a year in remote areas, and a 5-year useful life for the device, then there is a 0.2% chance the device will save your life.
240/310 * .05 * 5/365 * 5 ~ 0.002