I noted that the streaming service, like Paramount+, would be able to overlay their own ads over the broadcasted commercials, but they won't have control over the cameras. That's on the broadcast station, they're the ones controlling the remote production.
Paramount+ can only rebroadcast what my local CBS affiliate is broadcasting.
I think only Netflix and Prime have deals to actually produce sports broadcasts.
> But even for broadcasts wholly owned and controlled by a streaming platform, like Thursday Night Football on Prime, there are just times when it would be dead air. I don't entirely mind commercials in that instance. Nothing else is going on.
I.e. instead of dead air, they could show some live feed in the spot that other broadcasters use for commercials.
What's happening in that time is just random bullshit. They'll run bits on the jumbotron, hold raffles, go play games with people in the stands, etc. All sponsored by "<SO AND SO>, the official <THING> of your <LOCAL SPORTS TEAM>". Or, in other words, ads.
You could show the players and coaches on the sidelines, but that's also rather boring. It'll be a couple of guys shooting the shit on a bench, or a couple of guys hunched over a table, or some guys warming up.
The best thing they can do is like information from other games maybe.
> What's happening in that time is just random bullshit.
Are most sports events like this? It sucks then, but the playing games with people in the stands thing sounds better than just plain ads. Mix that with sidelines shots, some alternative commentary maybe (with some instant replays?), and sure, information from other games, and you get a nice, coherent broadcast with some ads from the stadium but none that are as out of place as the usual commercial breaks.