They already run ads for Disney parks, Hulu, ESPN, and other Disney owned content in the Premium tier. They just call them promos or sponsorships in the prior agreement.
The new agreement allegedly introduces a third term “advertisements”.
> We’ve clarified that all Service Plans may include: (i) promotional content, (ii) sponsorships, and (iii) advertisements before/after playback of Content and in channels, live/as-live, special events, and any third-party services content.
I say allegedly because I haven’t received any communication from Disney yet but various reporting refers to email people in European markets have received.
https://www.yahoo.com/entertainment/tv/articles/disney-putti...